If you’re building a new website or putting an SEO strategy in place for a small business, it can be hard to get started.

Often your web designer will begin working on a design that suits your brand with a heap of lorem ipsum. Then they’ll ask “so what content are you putting on these pages?”

By this point, the design can dictate the content. Even worse, the keywords that represent your small business can end up becoming an afterthought.

Do you want to spend tens of thousands of dollars on a website that looks beautiful, features extensive and expensive blog content, only to have to spend more money to get people to see it? There’s a better way..

What is SEO keyword research?

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimization (SEO).

The process for how to do keyword research for SEO involves choosing a topic for your content that is focused on a set of targeted keywords that you want your content to rank for.

The importance of keyword research in SEO

We like to call our process demand first keyword research. We only want you to create pages or blog posts that people are actively looking for.

If people aren’t looking for it, you shouldn’t be spending money on marketing it.

By using your service or products for inspiration, then investigating the terms your clients or customers use when they search Google, we help you to speak the language of the person who is paying the bill.

Choosing the right keywords is the basis of any great search marketing campaign. This SEO service guarantees a healthy volume of consistent traffic of the search engines to your website. We, as an SEO services provider, help you get the best possible buyers with the help of keyword research.

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